Big data @ work : dispelling the myths, uncovering the opportunities
Thomas H. Davenport.
ix, 228 páginas : ilustraciones ; 24 cm.
ISBN: 9781422168165 (alk. paper)
Incluye referencias bibliográficas (p. 211-216) e índice.
Contenido
- Why Big Data is important to you and your organization
- How Big Data will change your job, your company and your industry
- Developing a big data strategy
- The human side of Big Data
- The technology side of Big Data
- What it takes to succeed with Big Data
- What you can learn from start-ups and online firms
- What you can learn from large companies: Big Data and analytics 3.0.