Bibliotecas de Economía y Administración ·
Catálogo
UNIVERSIDAD NACIONAL DEL SUR |
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LDR | ·····nam#522·····a##4500 |
001 | ead002720 |
005 | 20110323141727.0 |
008 | 080718s1979####nyua##########001#0#eng#d |
245 | 10 | $a Consumer behavior : $b basic findings and management implications / $c Gerald Zaltman, Melanie Wallendorf. |
260 | ## | $a New York : $b John Wiley & Sons, $c c1979. |
300 | ## | $a xii, 567 p. : $b il. ; $c 24 cm. |
490 | 1# | $a Wiley series in marketing |
500 | ## | $a Incluye glosario e índice. |
020 | ## | $a 0471981265 |
100 | 1# | $a Zaltman, Gerald. |
700 | 1# | $a Wallendorf, Melanie. |
830 | #0 | $a Wiley series in marketing. |
082 | 04 | $a 658.8342 $2 21 |
650 | #7 | $a Comportamiento del consumidor. $2 isoc |