Bibliotecas de Economía y Administración ·
Catálogo
UNIVERSIDAD NACIONAL DEL SUR |
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LDR | ·····nam#522·····a##4500 |
001 | ead002801 |
005 | 20110527142312.0 |
008 | 080718s1977####xxu######b####000#0#eng#d |
245 | 10 | $a Consumer behavior : $b application of theory / $c John A. Howard. |
260 | ## | $a New York : $b McGraw-Hill, $c c1977. |
300 | ## | $a ix, 325 p. ; $c 24 cm. |
490 | 1# | $a McGraw-Hill series in marketing |
504 | ## | $a Incluye referencias bibliográficas (p. 307-317) e índice. |
020 | ## | $a 007030520X |
100 | 1# | $a Howard, John A. |
830 | #0 | $a McGraw-Hill series in marketing. |
082 | 04 | $a 658.8342 $2 21 |
650 | #7 | $a Comportamiento del consumidor. $2 isoc |