HD38.7 .D379 2014
658.4038
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Davenport, Thomas H., 1954-
Big data @ work : dispelling the myths, uncovering the opportunities / Thomas H. Davenport.
ix, 228 páginas : ilustraciones ; 24 cm.
Incluye referencias bibliográficas (p. 211-216) e índice.
Contenido: Why Big Data is important to you and your organization — How Big Data will change your job, your company and your industry — Developing a big data strategy — The human side of Big Data — The technology side of Big Data — What it takes to succeed with Big Data — What you can learn from start-ups and online firms — What you can learn from large companies: Big Data and analytics 3.0.
ISBN 9781422168165 (alk. paper)
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