Bibliotecas de Economía y Administración ·
Catálogo
UNIVERSIDAD NACIONAL DEL SUR |
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LDR | ·····cam#a22·····5a#4500 |
001 | ead001930 |
005 | 20150915123844.0 |
008 | 080218s2008####enka#####b####001#0#eng#d |
245 | 10 | $a Data mining and market intelligence for optimal marketing returns / $c Susan Chiu, Domingo Tavella. |
250 | ## | $a 1st ed. |
260 | ## | $a Oxford, UK : $b Butterworth-Heinemann/Elsevier, $c 2008. |
300 | ## | $a xii, 280 p. ; $c 24 cm. |
504 | ## | $a Incluye referencias bibliográficas e índice. |
020 | ## | $a 9780750682343 |
100 | 1# | $a Chiu, Susan. |
700 | 1# | $a Tavella, Domingo, $d 1948- |
082 | 04 | $a 658.8'3 $2 22 |
082 | 04 | $a 658.4035 $2 21 |
653 | ## | $a Minería de datos. |
650 | #7 | $a Investigación de mercados. $2 unbist |
010 | ## | $a ##2009659393 |
037 | ## | $a 130909 $b MIL |
040 | ## | $a UK-RwCLS $c UK-RwCLS $d DLC |
050 | 00 | $a HF5415.2 |