HF5415.2
658.8'3
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Chiu, Susan.
Data mining and market intelligence for optimal marketing returns / Susan Chiu, Domingo Tavella.
— 1st ed. — Oxford, UK : Butterworth-Heinemann/Elsevier, 2008. xii, 280 p. ; 24 cm.
Incluye referencias bibliográficas e índice.
ISBN 9780750682343
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