HD30.28 .L399 1998
658.4/012
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Learning from the future : competitive foresight scenarios / editors, Liam Fahey and Robert M. Randall.
— New York : Wiley, c1998. xviii, 446 p. : il. ; 25 cm.
Incluye referencias bibliográficas (p. [433]-435) e índice.
Contenido: What is scenario learning? / Fahey, Liam, 1951 ; Randall, Robert M. — Integrating strategy and scenarios / Fahey, Liam, 1951- ; Randall, Robert M. — Using scenarios to identify, analyze, and manage uncertainty / Marsh, Brian — Plotting your scenarios / Schwartz, Peter ; Ogilvy, James A. — Mental maps of the future : an intuitive logics approach to scenarios / Wilson, Ian — Scenario planning : mapping the paths to the desired future / Mason, David H. — Testing your strategies in scenarios / Perrottet, Charles m. — Dynamic scenarios : systems thinking meets scenario planning / Ward, Edward ; Schriefer, Audrey E. — Simulation Models : a tool for rigorous scenario analysis / Paich, Mark ; Hinton, Roy W. — Scenarios for global investment strategy for the new century / Schwartz, Peter ; Ogilvy, James A. — Industry scenarios / Fahey, Liam, 1951- — Competitor scenarios : projecting a rival's marketplace strategy / Fahey, Liam, 1951- — Scenario-based planning for technology investments / Thomas, Chas. W. — Customer-driven scenario planning / Kania, John — Futuring consumer products : an illustrative example of scenario analysis / Millett, Stephen M., 1947- — The role of economic scenarios / Behravesh, Nariman — How scenarios enrich public policy decisions / Bonnett, Thomas W., 1952- ; Olson, Robert L. (Robert Linus), 1942- — Imagining south Africa's future : how scenarios helped discover common ground / Kahane, Adam — Articulating the business idea : the key to relevant scenarios / Van der Heijden, Kees — The effective implementation of scenario planning : changing the corporate culture / Randall, Doug, 1970- ; Wilson, Robert G. — How information technology helps scenarios advance from consensus to decisiveness / Noonan, Patrick S. ; Tenaglia, Mason S. — Introducing scenarios to the corporation : alternatron 2010 at UNICOM / Schriefer, Audrey E. — Writing an annual report for your organization's future / Earley, Wayne A. — Twenty common pitfalls in scenario planning / Schoemaker, Paul J. H.
ISBN 0471303526 (acid-free paper)
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