Bibliotecas de Economía y Administración ·
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UNIVERSIDAD NACIONAL DEL SUR |
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LDR | ·····cam#a22·····8i#4500 |
001 | ead004272 |
005 | 20191108124135.0 |
008 | 160114s2016####mau###########001#0#eng## |
245 | 10 | $a Good charts : $b the HBR guide to making smarter, more persuasive data visualizations / $c Scott Berinato. |
263 | ## | $a 1111 |
264 | #1 | $a Boston, Massachusetts : $b Harvard Business Review Press, $c 2016. |
300 | ## | $a 255 páginas : $b ilustraciones a color ; $c 19 cm. |
336 | ## | $a text $2 rdacontent |
337 | ## | $a unmediated $2 rdamedia |
338 | ## | $a volume $2 rdacarrier |
500 | ## | $a Incluye glosario, notas e índice. |
505 | 0# | $a Introduction, A new language and a necesary craft -- Part one Understand, Chapter 1 A brief history of dataviz: the art and thes cience that built a new language ; Chapter 2 When a chart hits our eyes: some science of how we see -- Par two Create, Chapter 3 Two questions, four types: a simple typology for chart making ; Chapter 4 Better charts in a couple of hours: a simple framwork -- Part three Refine, Chapter 5 Refine ti impress: getting to the "feeling behind our eyes" ; Chapter 6 Refine to persuade: three steps to more persuasive charts ; Chapter 7 persuasion or manipulation?: the blurred edge of truth -- Part four Pesent and practice, Chapter 8 Present to persuade: getting a good chart to their eyes and into their minds ; Chapter 9 Visual crit: how to practice lokking at (and making) good charts -- Conclusión, Keep going |
020 | ## | $a 9781633690707 (paperback) |
100 | 1# | $a Berinato, Scott, $e author. |
082 | 00 | $a 658.4/52 $2 23 |
082 | 04 | $a 658.45 $2 21 |
084 | ## | $a BUS007010 $a BUS007000 $a BUS063000 $2 bisacsh |
653 | ## | $a Visualización de datos. |
650 | #7 | $a Comunicación visual. $2 unbist |
653 | ## | $a Big data. |
650 | #7 | $a Comunicación en la empresa. $2 isoc |
010 | ## | $a ##2015046676 |
040 | ## | $a DLC $b eng $c DLC $e rda |
050 | 00 | $a HF5718.22 $b .B475 2016 |