Tap : unlocking the mobile economy
Anindya Ghose.
ix, 230 páginas ; 24 cm.
ISBN: 9780262036276 (hardcover : alk. paper), 9780262536059 (paperback)
Incluye referencias bibliográficas e índice.
Contenido
- Human behavior and the mobile journey so far
- Smartphones : a truly transformative technology
- What the smartphone has changed
- Striking a balance
- The forces shaping the mobile economy
- Introduction
- Context : what's going on?
- Location: why geography matters
- Time: it's on your side
- Saliency : can you see me now?
- Crowdedness : why scarcity of space matters
- Trajectory : watch where you're walking
- Social dynamics : you are who you're with
- Weather : creating the perfect storm
- Tech mix : solving wanamaker's riddle
- Next generation tech forces
- The growing intimacy between us and our devices
- The next generation technologies
- Epilogue
- Notes
- Index.
