658.83
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Tull, Donald S.
Marketing research : measurement and method / Donald S. Tull, Del I. Hawkins.
— 2nd ed. — New York : Macmillan Publishing Company, c1980. xvii, 796 p. ; 24 cm.
"A text with cases".
Incluye referencias bibliográficas e índice.
ISBN 0029796407
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