Strategy maps : converting intangible assets into tangible outcomes
Robert S. Kaplan, David P. Norton.
Boston : Harvard Business School Press, ©2004.
xviii, 454 págs. : ilustraciones ; 24 cm.
ISBN: 1591391342 (alk. paper)
Incluye referencias bibliográficas e índice.
Contenido
- Strategy maps
- Operations management processes
- Customer management processes
- Innovation processes
- Regulatory and social processes
- Aligning intangible assets to enterprise strategy
- Human capital readiness
- Information capital readiness
- Organization capital readiness
- Customizing your strategy map to your strategy
- Planning the campaign
- Private-sector organizations
- Public-sector organizations
- Nonprofit organizations.