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HD30.28
.K35443 2004
658.4012
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Kaplan, Robert S.
Strategy maps : converting intangible assets into tangible outcomes / Robert S. Kaplan, David P. Norton.
— Boston : Harvard Business School Press, c2004. xviii, 454 p. : il. ; 24 cm.
Incluye referencias bibliográficas e índice.
Contenido: Strategy maps — Operations management processes — Customer management processes — Innovation processes — Regulatory and social processes — Aligning intangible assets to enterprise strategy — Human capital readiness — Information capital readiness — Organization capital readiness — Customizing your strategy map to your strategy — Planning the campaign — Private-sector organizations — Public-sector organizations — Nonprofit organizations.
ISBN 1591391342 (alk. paper)
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