UNIVERSIDAD NACIONAL DEL SUR
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Bibliotecas de Economía y Administración ·
Catálogo
UNIVERSIDAD NACIONAL DEL SUR |
| LDR | ·····cam#a22·····#i#4500 |
| 001 | ead004270 |
| 005 | 20190606161038.0 |
| 008 | 170210s2017####mau######b####001#0#eng## |
| 245 | 10 | $a Tap : $b unlocking the mobile economy / $c Anindya Ghose. |
| 264 | #1 | $a Cambridge, MA : $b MIT Press, $c [2017] |
| 300 | ## | $a ix, 230 páginas ; $c 24 cm. |
| 336 | ## | $a text $b txt $2 rdacontent |
| 337 | ## | $a unmediated $b n $2 rdamedia |
| 338 | ## | $a volume $b nc $2 rdacarrier |
| 504 | ## | $a Incluye referencias bibliográficas e índice. |
| 505 | 0# | $a Human behavior and the mobile journey so far -- Smartphones : a truly transformative technology -- What the smartphone has changed -- Striking a balance -- The forces shaping the mobile economy -- Introduction -- Context : what's going on? -- Location: why geography matters -- Time: it's on your side -- Saliency : can you see me now? -- Crowdedness : why scarcity of space matters -- Trajectory : watch where you're walking -- Social dynamics : you are who you're with -- Weather : creating the perfect storm -- Tech mix : solving wanamaker's riddle -- Next generation tech forces -- The growing intimacy between us and our devices -- The next generation technologies -- Epilogue -- Notes -- Index. |
| 020 | ## | $a 9780262036276 (hardcover : alk. paper) |
| 020 | ## | $a 9780262536059 (paperback) |
| 100 | 1# | $a Ghose, Anindya, $e author. |
| 082 | 00 | $a 381/.142 $2 23 |
| 082 | 04 | $a 658.8721 $2 21 |
| 650 | #7 | $a Comercio electrónico. $2 unbist |
| 650 | #7 | $a Teléfonos celulares. $2 unbist |
| 650 | #7 | $a Comportamiento del consumidor. $2 unbist |
| 650 | #7 | $a Internet. $2 unbist |
| 010 | ## | $a ##2016043788 |
| 040 | ## | $a DLC $b eng $c DLC $e rda $d DLC |
| 050 | 00 | $a HF5548.34 $b .G46 2017 |