HF5548.34 .G46 2017
381/.142
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Ghose, Anindya, author.
Tap : unlocking the mobile economy / Anindya Ghose.
ix, 230 páginas ; 24 cm.
Incluye referencias bibliográficas e índice.
Contenido: Human behavior and the mobile journey so far — Smartphones : a truly transformative technology — What the smartphone has changed — Striking a balance — The forces shaping the mobile economy — Introduction — Context : what's going on? — Location: why geography matters — Time: it's on your side — Saliency : can you see me now? — Crowdedness : why scarcity of space matters — Trajectory : watch where you're walking — Social dynamics : you are who you're with — Weather : creating the perfect storm — Tech mix : solving wanamaker's riddle — Next generation tech forces — The growing intimacy between us and our devices — The next generation technologies — Epilogue — Notes — Index.
ISBN 9780262036276 (hardcover alk. paper). — ISBN 9780262536059 (paperback)
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